By December 17, 2012 2 Comments

What is Hybrid Photography?

Change is coming, folks.  As technology advances and new and wonderful things become possible, it’s inevitable that the most creative among us will come up with new and innovative ways to express or deliver their art.

Once upon a time, the only way you could listen to music was to go and see it performed live.  Then came the phonograph and radio.  We’ve seen delivery systems progress from vinyl records to tapes (reel to reel, 8-track and cassette).  In the 80s, we gained the ability to play our music from a beam of light, as lasers read the information stored on a Compact Disc.  Today, the record and cd store has been all but wiped out as the ability to store and play massive amounts of music from tiny MP3 players and downloading and streaming the music from the internet has become the norm.

Photo innovator and hybrid coach to the pros will Crockett sees changes of this magnitude coming to the world of photography, and more people and industry insiders are agreeing with him every day.

Enter Hybrid Photography

More than one single image, hybrid photography is the skillful blend of photos and short video clips, audio, music, graphics and just about anything else you can fit into a hybrid “eProduct” file to make it leap off of any screen. In video above, Will shares how you can elevate yourself into the world of hybrid photography to create images that you can show, or share or sell onto any phone, iPad or web page you can imagine.

Change is coming, folks.  What you do with this information is entirely up to you.

About the Author:

Will Crockett, commercial hybrid photographer, photo technology developer, and webTV personality is focused on learning how to master hybrid imaging. The skillful blend of photo+video+audio is clearly the future of photography, but how do we shoot and shape and share and sell these hybrid "eProducts"? Dunno, but with Will Crockett as the technical genius and unstoppable force behind this transition from shooting still photos into creating pictures with depth and dimension we will surely figure it out! : ) Will is an open, honest, bright guy that shares what he learns here on this website about hybrid, eProducts, mirrorless cameras, and all the wonderful software tools that allow us to make better, smarter images for share or the sell. For years, non-pro photographers and pros alike have seen Will's videos, gone to his fun live events, and learned how to be a smarter photographer. Take a look at Will's current (and classic) images at, his consulting work for clients big and small at, and the great info on hybrid eProducts and mirrorless cameras on, and of course his premium videos at Will is credited with the construction of the Lumix Luminary talent team, and the Fujifilm Elite Talent team, and is our "coach" of the Hybrid Heroes.

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