By February 21, 2013 2 Comments

Horizontal Hybrid Portraits: Learning and Lighting

Corporate and commercial photographers are seeing a decline in the demand for vertical portraits, and increased client interest toward horizontal and square crops instead. Because of web pages like YouTube and Facebook, and most display screens (TV’s) for commercial uses being horizontal in shape, we are adapting to the creation for corporate style portraits in either horizontal or square aspect ratios.

Here’s a walk thru of a rather large hybrid photo set where I use both Qflashes (super portable and battery powered pro flash) and BIG LED panels used to create images for a longtime commercial client. I also shot for this client some 20 plus years ago using big film cameras and what has changed now that we no longer need anything more than mirrorless equipment to produce a client-pleasing set of images.

Super great on-location set, take a look.

About the Author:

Will Crockett, commercial hybrid photographer, photo technology developer, and webTV personality is focused on learning how to master hybrid imaging. The skillful blend of photo+video+audio is clearly the future of photography, but how do we shoot and shape and share and sell these hybrid "eProducts"? Dunno, but with Will Crockett as the technical genius and unstoppable force behind this transition from shooting still photos into creating pictures with depth and dimension we will surely figure it out! : ) Will is an open, honest, bright guy that shares what he learns here on this website about hybrid, eProducts, mirrorless cameras, and all the wonderful software tools that allow us to make better, smarter images for share or the sell. For years, non-pro photographers and pros alike have seen Will's videos, gone to his fun live events, and learned how to be a smarter photographer. Take a look at Will's current (and classic) images at, his consulting work for clients big and small at, and the great info on hybrid eProducts and mirrorless cameras on, and of course his premium videos at Will is credited with the construction of the Lumix Luminary talent team, and the Fujifilm Elite Talent team, and is our "coach" of the Hybrid Heroes.

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