After speaking to volume photographers, it was clear that not all event photographers or seasonal photographers are aware of the “gallery” concept to sell images online-unlike the wedding and portrait photographers who already know they must sell images online and do it very well. This “gallery” concept means that you have a dedicated URL that holds a collection of images for a particular event. For example, you could have “www.willcrockett.com/anyschool/2013″ for each customer that is a link to a special page that includes a gallery. This page could even be password protected if necessary.
The concept of the “gallery” is often overlooked by the volume photographers. Here is an example. Say I am going to shoot a car show. Before I leave I already have a URL (web address) and gallery already set up on a web page. I can print up little cards that say, “www.willcrockett.com/napervillecarshow/2013″. Then as I go shoot the cars and/or the people with their cars, I will hand out those little cards, and tell them at 6pm tonight you will be able to see the images I am taking…and if you would like to buy them, you are more than welcome to that also.
To make your gallery look great, you can create a small hybrid intro (stills, video and music) that entices the viewer into the site. I call it the “glue” that lets people land on your web page and makes them want to see even more. They are “glued” to the page.
This is just a great way to, on the weekends, show off your work and pick up a few extra dollars at the same time.
Take a look at some web gallery companies that can help you put up galleries for this very kind of volume photography. My favorite is Zenfolio and also SmugMug, and there are a handful of others, which allow you to do galleries easily.
It is a quick and easy way to create custom galleries, shoot some images, and make a few bucks all in the same day.