By December 22, 2012 3 Comments

Behind the Scenes: Creating a Hybrid eProduct for a Paying Commercial Client

In this Video, We’ll peel back the curtain to show you some of the tools and techniques that we use to create Hybrid eProducts for commercial clients.

Product photography is moving hybrid too.  In the video above, we’re making a cool hybrid eProduct for a commercial client (Quantum) to use in their trade show booths and for their website to grab some attention for their new product – the Omicrom LED Ringlight. To create the video and still images, we’ve chosen the Fuji X Pro because of it’s luxurious blacks at high ISO and it’s wicked sharp lenses for product photography.  Here’s how we combine still photos and video – all shot with a mirrorless camera – to make an eProduct for a commercial client. — “Coach” Will Crockett

About the Author:

Will Crockett, commercial hybrid photographer, photo technology developer, and webTV personality is focused on learning how to master hybrid imaging. The skillful blend of photo+video+audio is clearly the future of photography, but how do we shoot and shape and share and sell these hybrid "eProducts"? Dunno, but with Will Crockett as the technical genius and unstoppable force behind this transition from shooting still photos into creating pictures with depth and dimension we will surely figure it out! : ) Will is an open, honest, bright guy that shares what he learns here on this website about hybrid, eProducts, mirrorless cameras, and all the wonderful software tools that allow us to make better, smarter images for share or the sell. For years, non-pro photographers and pros alike have seen Will's videos, gone to his fun live events, and learned how to be a smarter photographer. Take a look at Will's current (and classic) images at, his consulting work for clients big and small at, and the great info on hybrid eProducts and mirrorless cameras on, and of course his premium videos at Will is credited with the construction of the Lumix Luminary talent team, and the Fujifilm Elite Talent team, and is our "coach" of the Hybrid Heroes.

3 Comments on "Behind the Scenes: Creating a Hybrid eProduct for a Paying Commercial Client"

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  1. PhotoLynch says:

    Very simple and easy to follow what you have done. What did you do to create the individual color inside of the ring and the flash? Is that Special Effects in post or physical? Great tip on using the track lights for hair lights.

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