By January 25, 2013 1 Comments

SWPP London Photo Shoot Experience

I recently just got back from doing five days in London England. I was part of the SWPP Convention, which produced almost 14,000 hungry-to-learn photographers. The convention was extensive, having over 150 speakers from all over the world and a magnificent trade show which was buzzing for three days strait.

I was scheduled for three events that week. My first was an all day shoot at Templeton Estates. I can describe it as a Georgian mansion very old like me. ha ha.

Progressive posing and lighting, indoor and outdoor, was my assignment. I also wanted to cover a wide range of lens and explain what everyone does in certain posing circumstances.

On the second day, I had a Master class which entailed me showing slideshows, a few how-tos, and also where the lights should be for impact. Talking to an audience was wonderful. They had great questions and most were about my Disney experience.

On the third day it was called a Super Master class.

This was one of my favorites; I really got to help photographers with lighting and posing.

For the Templeton estates I used my own personal lighting and that is the Quantum Trio.

The outdoor shots were in a very cold climate.

In fact I had the models stay inside till I was ready to shoot.

See Photo 01.

My first assignment was to show the power of the 15mm lens.

Because the 15mm can see everything in front of you, it’s important you place the lights directly behind the camera. I am not even using a tripod.

I am on one knee so I would have more impact.

I also wanted to show more of the building of the estate.

See Photo 02.

In this shot, the columns were not large, but by me stepping directly in front of them the 15mm really bends them and makes them looks more dramatic.

Body language was really the lesson for this shot, like I said it was 23 degrees so I had to position the couple’s legs and help the female model to lower her shoulder.

A double profile was the last but the most important part of finishing this pose.

See Photo 03.

I wanted to give the female model a warm break so I had the male move into the columns.

The lens choice was a 70 to 200 Canon lens.

I explained to the class that the negative space is what they should be looking for.

The more negative space the more dramatic the image and the sale will be higher.

Lighting this image was very easy; first of all it was cloudy that day.

I did meter the image and showed them what it looked like, some of them liked what it looked like before I added additional light, but when I did it again by adding just a little off camera flash it changed everything and everyone was wowed.

It might be hard for you to see but when you add a little flash it opens up the eyes and adds softness to the shadow area underneath the eyes, in fact you would have may not have known that I added any additional light.

See Photo 04.

Now that the bride is nice and warm I wanted to quickly show my Progressive Posing method.

I explained to the group once you have established lighting move from one pose to the next.

Don’t reinvent the wheel, I see photographers take on image and then totally move the subject when they could have photographed at least 6 more images.

So the moral of the story I explained is “don’t move the subject, move the camera”.

See Photo 05.

See Photo 06.

First ¾ shot and then back up for a full length.

See Photo 07.

See Photo 08.

Moving ahead quickly I wanted to set some of my other favorite poses.

See Photo 09.

More traditional but I had the bride slightly drop her back shoulder.

Also did you notice I had no flowers for the entire shoot, so placement of hands was important? I did use her flowery headpiece in a few.

Heads in a double profile position.

See Photo 10.

Heads turned differently, hers to the two thirds view and his to the profile position.

Her leg extends out to kind of match the veil being extended.

These images are taken with the 70 to 200 at 400 ISO and my f stop was f5.6 @1/60.


See Photo 11.

See Photo 12.

Next month, I want to explain that after the full length shots are completed, go in and shoot some tight images, even get close to the eyes, or shoot over the shoulders to create maybe 4 to 6 more images. I will show these next month.

Until then.

I had an amazing time and I am going back this coming November and January.

If you think you would like to attend please email me at

My new teaching website is

I will be live on stage at the upcoming WPPI Convention in Las Vegas.

Come up and let me know you’re part of our ShootSmarter family.

Thanks again and cheers.

All my Best,

Rick Ferro



Posted in: Current News..., Posing

About the Author:

RICK FERRO is a Certified, PPA Master Photographer who was honored, together with his wife Deborah, with the Photography Service Award at the United Nations in New York in 2002. During the 1990's he helped develop the Wedding Photography Department for Walt Disney in Orlando. In 2009 he came back to Disney as a contractor and is still working for Disney Fine Art Production Co. Rick owns and manages a studio in Jacksonville, Florida with a client list that includes the Miami Dolphins, Pepsi, and Mercedes Benz. He is an author and writer for the highly acclaimed reaching over 130,000 viewers each month, has published 7 books, and is a top acclaimed world-wide speaker. He also produced a series of educational videos for Quantum Instruments. Rick is currently focusing his art towards hybrid imaging, Talking Portraitures and LED lighting. Rick Ferro is a master of photography and loves to mentor his craft to inspiring photographers of all ages.

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