By November 27, 2013 1 Comments

Dealing With The Paradigm shifts in Photography By Marlene

Hybrid Hero Marlene Hielema has launched this new Blog on her site   It shares this insightful piece of information on just how much the photography industry is changing right now.   


There are paradigm shifts happening right now in photography. You’ve probably already started to notice them.

Photography is going from:

  • being print based to screen based — customers want the shareable version of your files
  • dSLR to mirrorless – hybrid cameras
  • studio flash to studio LED lighting
  • using low iso to high iso – mirrorless cameras are better at that high ISO stuff
  • heavily edited (fusion) video to auto edited video using templates so you don’t need to be a video editor to produce great results.
  • raw post processing to in-camera pre-processing – spend less time computing and more time shooting
  • tethered shooting becomes transferring via Wi-Fi to show clients your pre-processed images on your mobile device
  • desktop to cloud-based software
  • selling products to selling services


Hop on over to Marlene’s Blog and check out her full article here!

About the Author:

Steve Lynch is a portrait photographer based in Los Angeles, CA. He has over 12 years of experience with photography, television and film production and engineering, and has been shooting professionally for the past 5 years. As a single father of 2 girls, he recently returned from taking 18 months off after his youngest daughter Savannah was born. He's refocusing his photography business towards a commercial / advertising direction while incorporating eProducts and Talking Portraits into his workflow.

1 Comment on "Dealing With The Paradigm shifts in Photography By Marlene"

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  1. Hey Marlene! You have no idea how great this piece makes me feel. Thanks for doing this and proving that my zany concepts of the future are not as far off as some think. You really are the best!

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